Archive for 'Customer Communications'
Posted on 23. Feb, 2012 by Guest Blogger Jane Applegate.
Savvy companies listen to their customers. Soliciting honest feedback from the people who buy and use your products and services makes sense and costs little. So, this year, consider creating a customer advisory board charged with helping your large or middle market company accelerate growth. Tapping the brainpower and goodwill of your best customers provides [...]
Posted on 22. Dec, 2011 by Sherry Shi.
Retailers have mixed feelings about global e-commerce. While the opportunities are tempting, the challenges are daunting. On one hand, consider the upside: one in every 10 U.S. e-commerce purchases already comes from international consumers, and that will likely increase to one in every five in the next few years. The international online population is surging [...]
Posted on 23. Nov, 2011 by Brent Laymon.
Watching TV recently, I was struck by the way one bank ended its commercial: When you call us, it said, you get a live person. No phone tree, no delays. A live person. Immediately. The message I got from the commercial was, “We want to hear from you. Unlike the other guys.” Finally, a sign [...]
Posted on 23. Feb, 2011 by Guest Blogger Yvonne Summers.
EVERYONE seems to be talking about its importance for 2011 (and beyond…) Harry Kline expects that in 2011 the Age of the Customer will continue to gain momentum, whilst the financial impact of poor service is driving voice of the customer programs and better customer experience can be worth millions in annual revenue, according to Forrester. The [...]
Posted on 04. Jan, 2011 by Guest Blogger Jonathan Dunn.
Jonathan Dunn, Manager, Mobile Marketing Solutions at Digital Cement We know that Smartphone use is on the rise and with it comes more people reading emails on their mobile. Market research firm Nielsen condensed all time spent on the mobile internet into one hour and found nearly half of it was spent on email. This [...]